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Voto Latino

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The organizers: María Teresa Kumar, President and CEO

The mission: To build a stronger and more inclusive democracy by providing culturally relevant programs that engage, educate, and empower Latinos to shake up politics.

The story: Voto Latino began as a PSA-based project in 2004 and evolved into a pioneering civic media organization that shakes up the political process by engaging the fastest growing, second largest group of citizens — American Latinos. In the last 14 years, they’ve built a dedicated social media following that reaches over 10 million people weekly and cultivated a strong base of support from cross-industry arts, media, and pop culture influencers. Through three core competencies — issue advocacy, leadership development, and civic engagement — they have registered more than half a million voters, co-founded National Voter Registration Day, and can run and scale digital programs aimed at Latinos in all 50 states through tested social platforms, partnerships, and strategic digital targeting.

The latest: Voto Latino is launching a massive nationwide voter registration and civic engagement campaign leading up to the 2018 elections and 2020 census, including a strong digital campaign and a new version of VoterPal, the first-of-a-kind peer-to-peer voter registration app that promises to disrupt how we engage new voters. Voto Latino deeply believes that it’s time to go back to basics. By May, they will have trained over 300 new organizers in California’s Central Valley alone. Look out for them in eight states this summer, in addition to Los Dells, the nation’s premier Latin American music festival over Labor Day, where Voto Latino will be the official voter registration partner.

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